Market Ready
Every listing has a story.
Real stories behind real estate listings. From unexpected twists to creative fixes, hear the behind-the-scenes moments of what it really takes to get homes sold. Brought to you by Notable (notablehome.com).
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Sean McConnell of the McConnell Group in Seattle/Puget Sound and Lance Pendleton sat down to chat about prepping a home to go back on the market less than two years after purchase. Through his story, Sean demonstrates how agents often embody multiple roles, including truth-teller, mediator, project manager, and solutions-finder.
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Damon Vaz of Vaz Interiors explains how home staging can make or break a home sale. A former police sergeant turned stager, he shares why playing “bad cop” to realtors’ “good cop” can help homeowners realize the value of staging, and how not to “bait and switch” potential buyers.
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Rachel Melby and Rachel Sheftel of Little Hill Real Estate turned a beloved Bay Area home that had a unique, bold style into a listing that appealed to a broader market. On Market Ready, they talk about taking an empathic approach to working with home sellers while also setting boundaries.
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With $40K in funds and the help of a listing concierge, Cori Whitaker of Windermere took a small, rundown home filled with animals and junk and turned it into a cozy cottage that got multiple offers and netted $180K over the original value.
When the owners of a rental property they hadn't seen in a decade were ready to sell, Rob Smith and Eric Ferraro of The Rob Smith Team at Keller Williams Realty in Atlanta built a plan to make the home market-ready instead of selling as-is, helping the sellers to decide what repairs were worth investing in and how to finance them.
Seattle-area agent Hao Dang helped a homeowner who was equity rich but cash poor get financing for pre-sale home prep, turning a $1.3M as-is value into a $1.66M sale that closed within days of listing.
The story doesn't end there
What does pre-sale home prep actually mean?
Do home buyers care about staged homes?
Why pay-at-close for pre-sale home improvements?
